In this fascinating talk, cleverly illustrated by the geniuses at RSA, Daniel H. Pink reports the results of recent research. Pink is the author of Drive, The Surprising Truth About What Motivates Us and A Whole New Mind: Why Right-Brainers Will Rule the Future.
Incentive experiments have repeatedly shown that larger financial bonuses do indeed lead to higher performance for tasks involving mechanical skill, but “once a task calls for even rudimentary cognitive skill, a larger reward led to poorer performance.”
The results seem to defy the laws of “behavioral physics.” How can that be? And what actually does motivate greater performance?
Welcome to the New Economy of Transcendent Purpose: